Ritter: It’s Easy Being Green

Gov. Bill Ritter announced Monday the kickoff of a statewide energy efficiency and conservation campaign called “The New Energy Economy: Bringing It Home,” which will feature television and radio advertisements to educate Coloradans about low-cost and simple steps to save energy.

“This campaign offers simple steps that any of us can take to save energy and money. Small changes in how we use energy make big differences in reducing energy costs and carbon emissions,” Ritter said in a statement.

The 12-month campaign will provide basic advice and tips on how to save money at home and at work, including using a programmable thermostat to adjust the temperature when you aren’t home; unplugging electronics when not in use; turning off lights when leaving a room and using public transit, carpooling or riding a bike.

In the first TV ad, Ritter walks around the governor’s mansion, unplugging his laptop, lowering the thermostat and turning off a light. At the end, he and Denver Mayor John Hickenlooper get on bikes and high-five before riding down the street.

“The goal of this campaign is to help homeowners and consumers across the state to take control of their energy use by starting with these simple steps,” he said.